The Host Broker FAQ’s for Buyers

General Questions

1. How likely is it that you might have what I’m looking for?

We specialize in IT service firms which includes Web Hosting companies, Data Centers, Infrastructure as a Service and Managed Service Providers. We regularly list businesses ranging in size from ~$100K in annual revenue to $10M with occasional opportunities that exceed this range. Having said that, larger opportunities are typically presented to specific qualified buyers and those on our wishlist. We recommend monitoring our listings regularly, as the newest entries are always at the top and we update the list weekly with new listings.

2. Do you represent both the buyer and seller?

We act as an intermediary, working with both buyers and sellers to facilitate a transaction that benefits both parties. Our focus is on achieving a successful deal where both sides are satisfied with the outcome measured by the question “Having completed the transaction, would you do this transaction again with the same party?”

3. How long should I expect an acquisition process to take?

The process can take anywhere from a few weeks to 90 days, depending on the size and complexity of the transaction. A well-prepared seller with organized documentation can significantly speed up the process. Once an offer is accepted, a letter of intent (LOI) is signed, typically with a 14–90 day exclusivity period. From LOI to closing, the entire process usually takes 1–3 months but can extend further if complications arise.

4. How do I know I can trust a seller? What if we don’t get what we think we’re supposed to be buying?

This is a common concern. Typically, the buyer makes the payment first, and credentials are then shared immediately after. If either party has trust concerns, using an escrow service or agent may be a good option, though it’s important to agree on who will bear the cost of the escrow but using escrow is not a common approach for most transactions.

5. Do you screen sellers?

While we don’t directly screen sellers, we have been in the industry for a long time and ask key qualifying questions to determine any initial concerns and we do not engage with sellers known for questionable business practices. Having said that, as a buyer, you are responsible for your own due diligence.

6. Do you have sellers from outside of North America?

Yes, though most of our sellers are within North America. As a buyer, you have full control over whom you choose to engage with.

Reviewing Listings & Making an Offer

7. What do I need to do to get more information on a listing?

We require two things:

    1. A signed broker’s agreement outlining our role and compensation. This will be sent to you upon receipt of your inquiry assuming we don’t already have an agreement on file.
    2. A signed non-disclosure agreement (NDA). Usually, you will sign the seller’s NDA, but in some cases, you may need to provide your own.

8. Do I need to sign your buy-side agreement before I can review a listing?

Yes, we require a signed buy-side agreement before providing detailed information about a listing. This ensures transparency regarding our fee structure from the outset.

9. Why do I have to pay you a fee just to review a listing?

You do not have to pay us a fee to review any of our listings however you do need to agree that if you are interested in the opportunity and make an offer that is acceptable to the seller AND end up closing the transaction, that we would be due a success fee and this can’t be a situation where we are either chasing buyers down to sign our agreement once we are well into the process or something that is negotiated afterwards.

10. How is the buyer’s agreement different from an NDA?

We first need our buyer’s agreement signed with you as a buyer that outlines our fees, the services we provide and how we are compensated. Once we have the agreement back, you will then need to sign an NDA that addresses confidentiality with respect to the target listing and although we facilitate this process, the NDA itself is between you as a buyer and the seller.

11. I don’t see an asking price listed. How do I determine my offer?

Unlike selling a car or a house, a seller needs to value an offer from a number of perspectives that involve more than just a purchase price. They look at payment terms – is the purchase price paid 100% on closing or over time and if over time, how long a period? Is there any sort of earn out (claw back component). Is the seller being retained as an employee and if so, for how long and at what salary and what are the terms of the position? Has the buyer got experience with similar transactions and is there a cultural fit for employees and customers? Is the buyer local to the seller which might increase trust or improve fit. Given all of these factors and more, looking at price alone oversimplifies the process and it may be that a buyer chooses a lower offer in favor of other elements that are believed to be a stronger fit for the seller.

12. How much can I expect to pay for a business?

Valuation depends on multiple factors. In the hosting industry, businesses typically sell for 0.7 to 1.4 times their annualized recurring revenue. Services with high cost-of-goods (e.g., domain names) are valued differently—usually at net revenue. Prices can also be influenced by buyer competition and strategic fit. Managed Service Providers are generally valued as a multiple of EBTIDA or in some cases, SDE. More details on this can be found at  Maximize Value & Navigate Growth Podcast.

Fees & Compensation

13. How are you compensated?

We are compensated by the buyer upon a successfully completed transaction. Our fee aligns with the payment terms of the deal between you and the seller. Ex if the seller is paid over 2 years, we too are paid over 2 years.

14. Do you get compensated by the buyer or seller or both?

Our compensation comes from buyers unless the seller prefers to pay our fee. Since we specialize in the IT industry, our buyers tend to be repeat clients, whereas sellers typically move on to new ventures or their next chapter. As a result, we have built long-term relationships with buyers and so they pay our fee.

15. I typically see sellers covering brokerage fees. Why are buyers responsible for the fee?

Unlike generalist business brokers where sellers pay the broker fees, we are compensated by buyers because we focus on the IT industry, where buyers often pursue multiple acquisitions. This allows us to develop long-term relationships and provide ongoing value.

16. Are your fees negotiable?

No, our fees are fixed. Negotiating fees would create inconsistencies, favoritism, and unnecessary complexity in managing different fee structures. Maintaining a standard fee ensures fairness for all buyers.

17. What is your fee schedule?

Our fee is 5% of the value of transaction paid on the same schedule that you the buyer pay the seller. We are there to support you from start to finish! The process generally follows this order:

  • We present the opportunities to you via our weekly list and also some of the off list opportunities if relevant
  • We discuss the opportunity with you (technical, operational, financial considerations) as well as seller motivations and a potential deal structure (assuming you are interested in the opportunity)
  • We negotiate the deal on your behalf including ways of dealing with any issues that arise and we would work with either the seller or other broker if there is one with the aim of achieving a workable outcome.
  • We help you to craft the LOI and review it
  • We present the LOI and defend it
  • Assuming the LOI is signed, we can help with due diligence questions and strategize any issues that arise but you would still need to lead the due diligence process yourself along with your lawyer and CPA. As a buyer, you are responsible on deciding whether to move ahead with a transaction or not.
  • We would review the purchase agreement with an eye to deal terms and potential issues but not from a legal perspective
  • We would help stick handle any issues to see it through to close
  • We are there for post close support for questions or any issues that come up

*Please note that we are not CPAs, tax advisors or lawyers and do NOT provide legal or tax advice so you would need to retain these professionals separately to benefit from legal and tax advice.

Deal Structure & Post-Acquisition Considerations

18. What if I want some of the staff or the seller to stay on with me for the transition or future growth?

This depends on the seller’s preferences and should be discussed early in the process. Some sellers are willing to stay for a transition period, while others prefer a clean break. If retaining staff is critical to you, look for listings that mention this explicitly. However, note that keeping additional employees (or the owner) may increase your costs and impact profitability.

19. How much help will the seller provide after the sale?

Most sellers remain available for at least a few days to a few weeks post-sale, depending on the business’s complexity and may agree to stay on in a full time role. Some sellers agree to a defined transition period at no additional charge, while others may require compensation for extended support.

20. Is the equipment normally included in the sale price of a hosting business?

This varies. Most buyers prefer to migrate to their existing infrastructure to consolidate costs however if the customers cannot be moved off the equipment easily, the equipment needs to go with the transaction and since it’s necessary to support the business and therefore revenue stream, there is no additional value to be gained from the equipment unless it’s very new.

21. Should I consider an asset sale or a share (stock) transaction?

Asset sales are the most common, simplest, and fastest structure. Stock purchases may offer tax or liability benefits, but they require more due diligence. We can discuss the best structure based on your specific situation but you should also consult your lawyer and accountant.

Professional Support

22. Do I need a lawyer/attorney?

Yes. You should have an attorney review your purchase agreement and LOI. In most cases, the buyer drafts the agreement and covers the legal costs of doing so.

23. Do I need an accountant?

Yes. An accountant can help assess the tax implications of an asset purchase versus a stock purchase. They can also evaluate financial risks, employee considerations, contract terminations, and other financial complexities.

24. Do you provide legal and tax advice?

No, we do not provide legal or tax advice. Buyers should consult their own CPA, tax advisor, or attorney for professional guidance.

IT Service Provider Opportunities for Sale

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